Hooked

Hooked

by Nir Eyal

Fast Review…

A very insightful book about applying psychology and experience design to drive product engagement – this is a really fascinating read and although it’s not ‘dark patterns’ (its about using these techniques as a force for good) you can really see how powerful these techniques can be.

Audiobook…

Yes, this book is available on Audible and well read (not by the author).

Re-read?

Definitely.

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